Take a look under the hood of our business.


In the hands of experts.

"We will never dumb things down, but we will make it easy to make the right choices and obtain the most beautiful diamond for any budget." - Danielle Saudino, Co-founder of Hearts & Arrows

We are not a huge company; we have a small office and a small team. But with our base in NYC, one of the world's diamond capitals, we have a huge selection of diamonds to choose from. Even more importantly, we have the power of choice. Large retailers like Winston and Tiffany cannot sell only hearts & arrows diamonds; there simply would not be enough supply, so it would be an impossible task.

Unlike our competitors, every diamond on our site is meticulously selected, carefully chosen as the best in its class. This means you cannot make a bad choice, or select a diamond that is not incredibly beautiful. But should you have any questions about choosing a diamond, or if you would like us to quote for something you don't see listed, please e-mail us. Our talented team will reply to you within 24 hours, 7 days a week.


We got rid of middlemen.

Through a diamond’s journey from deep in the earth to a jewellery store, it passes through the hands of miners, cutters, wholesalers, brokers, buyers, shop owners, managers, and commissioned salespeople - and everyone gets paid. Rather than retain this model of business, we purchase our diamonds wholesale in New York City and sell them directly to you. 

We want your ring to be amazing.

Most of our business comes from referrals, from someone seeing one of our engagement rings and noticing how much more beautiful it is compared to everything else they have seen. We want to be the worst-kept secret in diamonds. It is of utmost importance to us that every ring we send away is perfectly-crafted and exquisitely beautiful, no matter what the cost.

Want to know more? Read About Us.