Hearts & Arrows is a unique online diamond jewellery store. With a passion for quality craftsmanship, ethical sourcing, and innovation, we sell competitively-priced engagement rings and designer jewellery to savvy shoppers in New Zealand and throughout the world.

Our Story

Or…how a plucky jewelry store manager jumped from New York, New Zealand, and back again to start a NZ business.

Our story starts with Danielle, co-founder of Hearts & Arrows. While working as a Jewellery Store Manager for a big chain in New Zealand, Danielle would go to incredible lengths seeking the perfect piece for every customer. But diamonds in New Zealand are so over-priced, and the jewellery selection so limited, that the task was often impossible. 

Determined to do better, Danielle packed her bags and moved to New York City - just a few blocks from the famous Diamond District. There she formed alliances with some of New York's premier diamond wholesalers and jewellery designers, and gained access to an amazing selection of diamonds at globally competitive prices.

She found everything in New York - and more. Danielle created Hearts & Arrows with a conscience; buying only ethically-sourced diamonds, offering diamonds at competitive wholesale prices, and selling only the finest quality jewellery. 

Now Hearts & Arrows is run from our offices in Auckland New Zealand and New York City. Most other online retailers never see the goods they sell, but we chose to be different. Every single order from Hearts & Arrows is inspected, polished, and packaged by us. We rely on a small team of passionate people to deliver your purchase safely to your door.

Reasonably-priced diamonds and luxury jewellery.